Openai has announced today that users will soon be able to buy products through Chatgpt. The launch of purchasing buttons for search queries powered by everyone will reach everyone, whether they are a signed user or not. Buyers will not be able to consult in Chatgpt; Instead, they will be redirected to the merchant’s website to finish the transaction.
In a prelaunch demonstration for Wired, Adam Fry, the leadership of the Chatgpt search product in Openai, showed how the updated user experience could be used to help people using the product research tool to decide which machine or office chair to buy. The recommendations of the product shown to the potential buyers are based on the one reminiscent of a user’s preferences, as well as the reviews of products extracted from the entire network.
Fry says that Chatgpt users already have more than a billion web searches a week and that people use the tool to investigate a wide range of purchasing categories, such as beauty, domestic items and electronics. The product is translated into Chatgpt for the best office chairs, one of the rigorously proven purchasing guides and wired widely, included a link to our reports on the Fonts tab. (Although Conde Nast’s business, the Wirered Matrix company, signed a license agreement last year with Openai so that the company can overcome our content, the publishing team retains independence in the way we cover the startup.)
The new user experience of buying things inside Chatgpt shares many similarities with Google Shopping. In the interfaces of both, when clicking the image of a tickling budget office, various retailers, such as Amazon and Walmart, appear on the right side of the screen, with buttons to complete the purchase. There is a significant difference between purchases through Chatgpt Versus Google, for the moment: The results you see in Openai searches are not payment locations, but organic results. “They are not ads,” says Fry. “They are not sponsored.”
Although some product recommendations that appear inside Google Shopping are shown because retailers paid for them to be there, this is just a mechanism that Google uses to decide which products to list in shopping searches. The websites published by product reviews are constantly changing the content of their purchase recommendations to try to convince the Opaca Algorithm of Google that the website includes high quality products reviews that have been tested thoroughly for real humans. Google favors the reviews most considered in the search results and will classify them a lot when a user investigates a product. To get one of the main sites in a Google Search you can lead to more users who buy the product through the website, winning a millions of dollars in affiliation income.
So how do you choose Chatgpt What products should be recommended? Why did the Espresso specific offices and chairs listed when the user wrote the message?
“It does not look for specific signals in some algorithm,” says Fry. According to him, this will be a more personalized and conversation experience, instead of keywords. “He is trying to understand how people are reviewing this, how the people talk about, what are the advantages and the cons,” says Fry. If you say you prefer to buy black clothes only from a specific retailer, Chatgpt supposedly store this information in your memory the next time you ask for tips on which t -shirt buy, giving -you recommends that are in line with your tastes.
